7 Essential Marketing Lessons from “The Greatest Showman” movie

Liana Hakobyan
2 min readApr 14, 2020

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Either Marketing OR Abstractionism is around you…

Simply Abstractionism: “The Greatest Showman”

No one ever made a difference by being like everyone else.”
Lesson 1: Have a Product Differentiation in the market

Some

“You don’t need everyone to love you, just a few good people.
Lesson 2: Know Your Target Audience

Messages

“Father, the world is changing, and I refuse to be a part of yours.”
Lesson 3: Be Aware of Market Trends

Don’t

“The noblest art is that of making others happy.”
Lesson 4: Make your Customers Happy

Seem

“Comfort, the enemy of progress.”
Lesson 5: Go out of your Comfort and Make Experiments with Your Marketing Messages

To

“Men suffer more from imagining too little than too much.”
Lesson 6: Use Your Extraordinary Imagination for Visual Content Creation

Be

“The Show Must Go On.”
Lesson 7: Your Marketing Campaign Should Go On, not matter what!

Visible

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Liana Hakobyan
Liana Hakobyan

Written by Liana Hakobyan

T-shaped Marketer. Currently working in the Netherlands. Writing based on the mood with free verse style. Join me ⤵️

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