Why Dark Mode is Essential for Digital Marketing Communication…
The impact of dark mode on the visual attractiveness of social media postings: A users’ perception study based on Facebook
Based on the worldwide data of Google Trends, the term “dark mode” has emerged drastically near the summer of 2018 and continued to gain tremendous interest over time (Google Trends, 2021).
The dark mode is one of the current emerging experiences in social media. Social media applications are increasingly being developed with dark mode. Instagram’s dark mode integration in October 2019 was the most excellent pick for the interest and popularity of the low-light feature.
An overwhelming number of social media users have started to use the dark mode. The popularity of the dark mode is primarily connected to two prime conditions: health benefits and well-being, considering the reduction of eye strain issues and battery saving. Moreover, it is considered visually appealing and satisfying.
In the information age, consumers are being distracted by information overload every day. Therefore, consumers…
